--- title: Narrative Control & PR Launch | 30-Day PR | InPhluence description: "A 30-day PR launch for leaders under pressure: risk brief, press kit and up to 40 targeted pitches. Investment discussed on a 30-minute call." --- [Skip to content](https://beinphluential.com/narrative-control#main-content) [![InPhluence](https://beinphluential.com/hs-fs/hubfs/Become%20InPhluential%20Logo%20-%20Large-1.png?width=1000&height=500&name=Become%20InPhluential%20Logo%20-%20Large-1.png)Homepage](https://beinphluential.com) - [Home](https://beinphluential.com) - Services - [Strategy Consulting](https://beinphluential.com/consulting) - [Perception Diagnostic](https://beinphluential.com/belief-audit) - [Marketing](https://beinphluential.com/marketing) - [Brand Strategy](https://beinphluential.com/brand-strategy) - [Public Relations](https://beinphluential.com/public-relations) - [Service Shop](https://beinphluential.com/service-shop) - [About](https://beinphluential.com/about) - [The InPhluence Method](https://beinphluential.com/method) - [The 7 Principles of Influence](https://beinphluential.com/influence) - [Houston & BCS](https://beinphluential.com/marketing-agency-greater-houston) - [Case Studies](https://beinphluential.com/case-studies) [Book a call](https://beinphluential.com/contact) - [Home](https://beinphluential.com) - Services - [Strategy Consulting](https://beinphluential.com/consulting) - [Perception Diagnostic](https://beinphluential.com/belief-audit) - [Marketing](https://beinphluential.com/marketing) - [Brand Strategy](https://beinphluential.com/brand-strategy) - [Public Relations](https://beinphluential.com/public-relations) - [Service Shop](https://beinphluential.com/service-shop) - [About](https://beinphluential.com/about) - [The InPhluence Method](https://beinphluential.com/method) - [The 7 Principles of Influence](https://beinphluential.com/influence) - [Houston & BCS](https://beinphluential.com/marketing-agency-greater-houston) - [Case Studies](https://beinphluential.com/case-studies) [Book a call](https://beinphluential.com/contact) Narrative Control & PR Launch # Control the narrative or lose it. When people are paying attention, someone is going to tell your story. In 30 days, I build the story you'd tell, get it in front of the reporters and producers who cover your space, and put a plan in place for the day a bad story lands. - **Investment discussed on a 30-minute call.** - **30 days** - Optional monthly retainer after [Book a 30-minute call](https://beinphluential.com/narrative-control#io-calendar)[See what's included](https://beinphluential.com/narrative-control#io-included) ## Who it's for Public-facing leaders and organizations under pressure: a launch, public scrutiny, a controversy, or a story that's already being told badly. ### Brands Growth-stage and established companies heading into a launch, a leadership change or a moment where everyone is watching. ### B2B & professional services Law, accounting, engineering, healthcare and advisory firms, and the industrial, tech and real estate businesses whose reputation hasn't caught up with their work. ### Campaigns Candidates, ballot efforts and advocacy campaigns that need one clear message and a plan for the attacks that are coming. ### Public figures Founders, executives, physicians, attorneys, and nonprofit and civic leaders whose name is the brand. ## What you get in 30 days 1 ### Narrative & risk brief The story being told about you now, the story you need told, and the attacks or misreadings most likely to come. 2 ### Key messages & talking points Core messages, the credentials and proof points that hold up when a skeptic checks, and approved talking points for interviews and public remarks. 3 ### Press kit Bio, headshot guidance, fact sheet, boilerplate, and three story angles written for the outlets and podcasts that cover your space. 4 ### Up to 40 media contacts, pitched Up to 40 relevant reporters, editors, producers and podcast hosts, each with a tailored pitch. I pitch through day 30, and you approve every pitch before it goes out. Coverage isn't guaranteed. 5 ### An op-ed and 4 LinkedIn posts One bylined op-ed or article draft and four LinkedIn posts written in your voice. 6 ### First-24-hours plan Who speaks, holding statements, a decision tree for the first 24 hours of a bad story, and a social media protocol. 7 ### Media prep session One working session with me to practice the hard questions before a reporter asks them. ## How the 30 days run Setup happens in weeks 1 and 2. Pitching starts in week 2 and runs through day 30. 1. Week 1 ### Listen and map the risk Kickoff call. I review what's already out there about you and write the narrative and risk brief. If you're already under pressure, the first-24-hours plan is drafted this week. 2. Week 2 ### Build the story and the kit Key messages, talking points and the press kit get finished and approved. The media list is built, and the first pitches go out once you sign off. 3. Week 3 ### Pitch and publish Pitching and follow-up continue. Your op-ed and four LinkedIn posts are drafted and approved. We hold the media prep session. 4. Week 4 ### Follow through and hand off Final follow-ups, the finished first-24-hours playbook, and a day-30 review of what went out, who responded, and what comes next. You decide whether a retainer makes sense. ## The first 24 hours of a bad story The first day decides a lot. You don't want to be making up the plan while it's happening. Here's what yours covers. 1. First hour Get the facts straight, name the one person who speaks, and pause any scheduled posts that could land wrong. 2. Hours 1–4 Put out a holding statement that's already drafted and approved, so you're not silent and you're not guessing. 3. Hours 4–12 Work through the decision tree: respond, correct the record, or wait. Tell the people who should hear it from you first, like staff, clients, board members or supporters. 4. Hours 12–24 Follow the social media protocol, watch how the story moves, and decide on the next statement. Don't react to every comment. ## What's included Narrative Control & PR Launch Investment discussed on a 30-minute call. 30 days. [Book a 30-minute call](https://beinphluential.com/narrative-control#io-calendar) - Narrative and risk brief - Key messages, proof points and talking points - Press kit: bio, headshot guidance, fact sheet, boilerplate and three story angles - Up to 40 targeted media contacts, each with a tailored pitch, pitched through day 30 - One op-ed or bylined article draft and four LinkedIn posts - First-24-hours plan for a bad story, with holding statements and a social media protocol - Media prep session with me **After day 30:** an optional monthly retainer for ongoing pitching, rapid response and content. We'll scope it together at the day-30 review, but only if it makes sense for you. ## What this isn't **It isn't guaranteed coverage.** Reporters and producers decide what they run, and nobody honest can promise a placement. What I can promise is a clear story, strong angles and real pitches to the right people. **It isn't press-release volume.** It's a focused list of up to 40 people who actually cover your space, not a blast to thousands. **It isn't spin.** Everything we say has to hold up when someone checks it. ## Frequently asked questions Do you guarantee media coverage? No. Reporters and producers decide what they cover, so nobody can honestly guarantee a placement. You get a clear story, a press kit, and tailored pitches to up to 40 people who cover your space. The work is built to earn coverage. Who is this for? Public-facing leaders and organizations under pressure: brands, B2B and professional services firms, campaigns and public figures. This offer isn't built around any one industry. What if a bad story is already out? Tell me on the call. If you're already under pressure, the first-24-hours plan and holding statements get drafted in week one, before anything else. Who does the work? I do. I'm William Phenicie, an expert strategist, and you work with me directly from the kickoff call to the day-30 review. What do you need from me? A kickoff call, honest access to the facts (including the uncomfortable ones), quick turnaround on approvals, and time for the media prep session. You approve every pitch and every piece of content before it goes out. What happens after 30 days? You keep everything: the brief, the messages, the press kit, the media list and the first-24-hours plan. If you want ongoing pitching, rapid response and content, there's an optional monthly retainer. We scope it together at the day-30 review. Where do you work? Remotely, with clients nationwide, serving the Greater Houston Area and [Bryan–College Station](https://beinphluential.com/bryan-college-station). What is Narrative Control & PR Launch? Narrative Control & PR Launch is InPhluence's 30-day public relations engagement for leaders and organizations: a narrative and risk brief, a press kit, tailored pitches to up to 40 people who cover your space, an op-ed draft and a first-24-hours plan for a bad story. Coverage is earned, never guaranteed. ## Let's talk about your story Book a call and tell me what's going on. I'll tell you plainly whether this offer fits. [Book a 30-minute call](https://beinphluential.com/narrative-control#io-calendar)[Call +1 (346) 656-1988](tel:+13466561988) Become InPhluential™   Calendar not loading? [Open the scheduling page](https://beinphluential.com/meetings/wphenicie?utm_source=beinphluential.com&utm_medium=website&utm_campaign=narrative-control-fallback). 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