InPhluence: founder-led counsel for the story your market tells
InPhluence is a behavioral marketing, consulting, and public relations firm serving the Greater Houston Area and Bryan–College Station, founded by William Phenicie in 2023 and formalized as InPhluence LLC in 2025. The firm applies behavioral science and decision architecture to brand strategy, campaigns, and narrative control for growth-stage and established businesses. InPhluence LLC is a subsidiary of Phenicie Group. Canonical site: beinphluential.com. Contact: +1 (346) 656-1988 · contact@beinphluential.com.
What I stand for
Integrity
I tell the truth: to clients, about their brands, and about what it takes to lead. No fluff, no false promises.
Excellence
I hold every deliverable to one test: would it hold up if a skeptic checked it?
Modern discovery
I track how opinions now form, including the AI answers buyers check before they ever call.
Impact
I measure success by what your market believes and does next, not by impressions.
The Strategist
An expert strategist, storyteller, and behavioral obsessive — focused on one goal: making your brand impossible to ignore.
William Phenicie
Founder & CEO. Expert strategist in perception, narrative and PR.
Ready to Become InPhluential?
Your brand has the substance. I build the perception to match. Let's talk about what that looks like for you.