Marketing Engagements
Campaigns designed around how a specific buyer decides — positioning, message architecture, and channel work measured against agreed leading indicators. Public numbers appear only when a client authorizes them.
Outcomes Worth Publishing — Reported Honestly
How I work, in facts you can check
InPhluence is founder-led and deliberately small. You work directly with me, William Phenicie, the founder and expert strategist, from the first 30-minute call to the final readout.
Every engagement starts with the Perception Diagnostic, which I call the Belief Audit: a fixed-scope, three-week review of how buyers, press and AI answers describe you today, measured against how you need to be seen. It covers four areas: how you're described now, the decision your buyer is making, how your influence is working against the seven principles of influence, and the belief gaps that matter most.
You walk away with a perception baseline that shows its sources, a decision map, an influence review, a ranked gap report, and a readout with me plus a written plan you keep and can carry out with me or without me.
I read every intake myself, and if a diagnostic isn't the right move for you, I'll say so plainly. I publish client results only with written client permission, and I never publish invented reach, ROI or reviews.
I founded InPhluence in 2023 and formalized it as InPhluence LLC in 2025. I serve the Greater Houston Area and Bryan–College Station and work with clients remotely nationwide.
InPhluence publishes client results only with written client permission, and never publishes invented reach, ROI or reviews. The full method is published in the open at beinphluential.com/method and beinphluential.com/belief-audit, so anyone can check how the work is done.
Book 30 minutes on my calendar at beinphluential.com/meet, or call +1 (346) 656-1988.
Every engagement starts with strategy and is measured against indicators I agree with you up front. Case studies appear here only with written client permission. This page explains how I structure and report the work.
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Principles of influence engineered into every engagement
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Disciplines under one strategy: consulting, marketing, PR
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Templates. Every engagement is diagnosed before it is prescribed
How I structure reported outcomes
Public Relations Engagements
Narrative work that changes how a brand is talked about in press, search, and rooms you are not in. Case write-ups cover the diagnosis, the narrative shift, and verifiable placements — never invented reach or ROI.
Consulting Engagements
Diagnostic strategy before anyone writes a media plan. Reported outcomes focus on the decisions unlocked and the framework left behind — not vanity counters.
Making a Houston professional's work visible
Client: A client-facing professional at a large, well-known firm in the Greater Houston Area
Work: Brand system, launch and ad creative, milestone content, behind-the-scenes content, publishing safeguards
I'm keeping her name, her firm and her photos out of this, so it reads as what it is: a description of the work, not a testimonial.
Where she started
She's an experienced practitioner at a large, well-known firm. She does the hard parts of the job well: site visits, preparation, walkthroughs with partners, photo shoots, hosting clients, closing. Almost none of that showed up online. Her profiles were a mix of firm templates, older headshots and posts that looked like everyone else's. Someone looking her up before a call couldn't see why she was the one to hire.
So my goal wasn't "post more." It was to show the expertise she already has, in a way that fits her firm's rules.
What I did
1. Audited her brand and built a system around the firm's rules. I started by looking at everything a prospective client would see: her own site, her firm profile pages, her Facebook page, her Instagram grid, her directory profiles and LinkedIn. I captured screenshots of each one. Then I worked from the firm's official brand guidelines and logo files, so every piece used the right colors, logo lockups and the required disclaimer lines. A big firm has strict standards, and staying inside them is part of looking like a market leader.
2. Built launch and ad creative. For her client projects I made launch sets: Facebook ad creative, a run of Instagram posts, print flyers, a collage and a square "definition"-style graphic that framed the project's story in one line. Each was sized for the platform it was going to. I did similar ad creative for other projects she was marketing. The aim each time was work that looks like it came from the professional who knows this market best.
3. Made a milestone set that put her in the story. When one of her projects closed, I took her photo marking the milestone and cleaned it up. I trimmed distractions at the edges of the frame, and made light color and sharpness adjustments. Then I exported it for every placement: Instagram square, portrait and story, a Facebook link-post size, and LinkedIn. I wrote the caption around one idea: clients deserve an advocate, not just someone handling paperwork.
4. Told the truth in behind-the-scenes content. This is the part I'm proudest of. The idea was a "here's everything I did in one day" post. Before writing a word, I reviewed her photo library: just over 1,000 images across her project folders. I checked when each photo was actually taken from the camera data, not the upload date. The honest answer was that no single day covered that much. So I didn't claim it. The post became "a few weeks behind the scenes": a site visit, getting a space ready for photos, a walkthrough with a partner, a photo shoot, welcoming guests and a finished project. I picked the frames, edited them and built a six-slide carousel plus a collage. I also wrote two caption options in her voice.
5. Checked every image before it could go out. I set up a quality check for each image: correct format, enough resolution and file quality for sharp posting, framing that shows her in context instead of a tight crop, and no blur or covered-up areas. I also checked for small things she cares about, like wardrobe. All the final carousel files passed before I handed them over.
6. Built approval in from the start. Nothing goes live on her accounts without approval. I designed her publishing workflow as a separate, approval-gated path that can't post to the wrong account. It stays switched off until the account connections are verified. When a caption no longer fit, I pulled the copy and kept the photos for later use with new wording, instead of forcing the post out.
My approach
- Show the work people don't see. Site visits, preparation and walkthroughs are proof of expertise. They rarely show up online.
- Stay inside the brand rules. At a major firm, consistency and compliance are part of credibility.
- Don't overclaim. If the photos say "a few weeks," the post says "a few weeks."
- Approval before anything is published. Her name is on it, so she and I sign off first.
Results
I'm not listing results here. This project was about building the system and the content, and I don't have measured outcomes I'm comfortable sharing. When there are real numbers, I'll add them with their source.
If your best work is invisible to the people who should already know you, whether that's a brand, a practice, a campaign or a public-facing role, I'd be glad to walk through how this kind of system could work for you. This is just one setting where I've done it. Book 30 minutes
Does InPhluence publish case studies or client reviews?
I publish client results only with written client permission. This page includes an anonymous case study published with my client's written consent, and it explains how every engagement is structured and reported. You can also check the method itself: the Perception Diagnostic is published at beinphluential.com/belief-audit and the five-stage InPhluence Method at beinphluential.com/method, and I lead every engagement directly.
Ready to Build Outcomes Worth Publishing?
Every engagement starts with a 30-minute call. That's where yours begins too: I diagnose first, then we decide what's worth measuring and what's worth sharing.