Marketing
Behavioral marketing campaigns built on how your buyer decides.
Most agencies build campaigns around what looks good. I build around how your buyers actually decide, and only after the story is clear.
Grainy images and generic playbooks don't move markets. My creative carries one story everywhere, so it builds on itself instead of converting once.
No guesswork. No vanity metrics. Just campaigns engineered to make your brand impossible to ignore.
Strategy First, Always
Most agencies hand you a deck and call it strategy. I build a decision architecture: your audience's psychology, your competitive gaps and the moments where your name needs to show up. Every channel, every message, and every dollar is placed with intent.
One story across every channel
Paid, social, email, content and search carry the same message, on the channels your buyers actually use. No siloed tactics. Spend follows the story, not the other way around. Everything works together.
What does InPhluence actually do for marketing clients?
I build campaigns after the story is clear (message, channels, creative and measurement), usually after a Perception Diagnostic or Sprint. Everything is grounded in behavioral psychology and real data, not guesswork.
How is this different from a traditional marketing agency?
Traditional agencies build campaigns around aesthetics and trends. I build around decision science. Every message, channel selection, and timing decision is made with an understanding of how your audience processes information and makes choices.
Do you handle ad buying and media placement?
Yes. I manage paid media on Meta, Google and LinkedIn when the story is ready to amplify. Strategy and execution are not separated — the same strategist who builds the plan executes it.
How do you measure what is working?
I track the measures tied to your objective, like booked calls and branded search, not vanity numbers. You get a plain report on what moved, what didn't and why.
What size clients do you work with?
I work with growth-stage and established brands, B2B and professional services firms, and public-facing leaders. If the substance is real and the story isn't landing yet, I can help.
When will I see results?
I set the measures with you up front, report against them honestly, and don't promise timelines I can't control.